The Disruption Dilemma

Joshua Gans · book

The Disruption Dilemma Author: Joshua Gans Category: Innovation, Technology & Business Strategy Date: 11 October 2026 Overview The Disruption Dilemma explores why successful companies sometimes fail when new technologies, competitors, or business models emerge. Joshua Gans challenges the assumption that disruption happens simply because established businesses fail to innovate. One of the book's most important arguments is that companies can become vulnerable precisely because they continue doing what made them successful.